About This Course
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.
To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.
- Basic marketing knowledge
- Business's managers, leaders
- Anyone who is finding a chance to get the promotion
Loyal customers/key drivers
The product strategy
Understanding marketing analytics
Impact of marketing campaign