Applying Data Analytics in Marketing

Last Update November 25, 2020
2 already enrolled

About This Course

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

Learning Objectives

Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Material Includes

  • Videos
  • Booklets

Requirements

  • Basic marketing knowledge

Target Audience

  • Business's managers, leaders
  • Anyone who is finding a chance to get the promotion

Curriculum

4 Lessons8h 30m

Marketing analytics

Loyal customers/key drivers
Marketing strategy

Predictive analytics

Impact of marketing campaign

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